My friend Ed Schipul, has a terrific piece on “The Personal Brand Era.” You should read it. In fact, I encourage you to solicit him. Not because I count him among my friends, but because the guy is seriously smart and dedicated to his craft in a way that these “oh, hey, I’m a social media expert” folks could never be. In fact, I think Ed would even meet Scott Greenfield’s criteria for being a “social media guru,” which is a tall order (and despite the fact that he isn’t a lawyer, which in my book is a plus). And despite what anyone might say to you, if you are a lawyer and are not concerned with your “personal brand” in the age of the stream, you should be.

As I look over my posts, it turns out I might not be too concerned.