December 26, 2012
As someone who is always interested in finding ways to make incremental improvements to workflow, I thought it worth sharing this recent post on value stream maps. It reminded me quite a bit of Matt Homann’s LexThink.1 talk earlier this year on client service design. Our experience as customers of a product or service is shaped by [...]
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December 26, 2012
Mark Coker has posted his book publishing industry predictions, and as usual, they don’t disappoint. Of his 21 predictions, I thought it worth repeating his thoughts on “passive discoverability” as a growing trend in marketing: 7. Passive discoverability trumps other book marketing methods Most books don’t sell well, even when backed by expensive marketing. It’s [...]
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