One of the questions I’ll be asking attendees this year is the title of the post: what is your pain point or the top two pain points? If you are at TechShow, you should already know the answer to that question, and more likely have a top ten list of pain points. With that list, you should be in vendor hall and in session looking for solutions to the top two, maybe three. The reason? You don’t have time for all ten. Just to implement the solutions for #1 and possibly #2 will likely cost you dozens if not hundreds of hours to master. But when you do, it will be worth it. Let me give you an anecdote from a colleague of mine:
An ophthalmologist forced into electronic health records found himself spending hours after seeing patients inputting data captured hours earlier. Then he discovered Dragon Naturally. He studied it, took advanced courses to learn how to create templates and work with the programming. He built a custom rig: small white board, Slate computer (yes, that old), professional Dragon dictaphone, and a clip for marker. Once he mastered it, he was able to sit with patients, write notes on his white board, and when he was done, dictate directly into their chart at the nurse’s station. He ended up leaving every day no later than 5 to 5:30 and saw an additional 2-3 patients a day, which would gross him an additional $2M over the next 7 years.
The point is this: technology is hard. You have to be willing to spend the time to make it work right. If you think everything is an iPhone, you’re an idiot and should probably stop practicing law. But if you know your pain points, learn what will work AND THEN SPEND THE TIME TO MAKE IT WORK. You’ll be rewarded.